in advertising

Select and analyze four advertisements

• one depicting women in a sexualized manner
• one depicting men in a sexualized manner
• one depicting a couple in a sexualized manner
• one depicting a couple in a more positive, egalitarian manner

Answer the following questions for the four advertisements you have chosen

1. What is the product being sold by the ad?
2. Who is the target audience for this ad? (Include age range, culture, gender, race, socio-economic level.)
3. What underlying message or value is being sold by the ad? Is it obvious or subliminal?
4. Do you agree/disagree with this message?
5. Which aspect of human sexuality is being appealed to? (Emotional/physical? Spiritual? Biological?)
6. In this a postive or negative portrayal of sexuality?

In your 'couple' advertisements

1. What is the women doing?
2. What is the man doing?
3. Who is in the foreground?
4. Who is in the background?
5. How is juxtaposition used to convey meaning?
6. Is the woman or man placed beside objects that send out specific messages?
7. Who is active?
8. Who is not?
9. Is one person more eroticized than another?
10. What is the message you receive about this relationship?
11. Who has the power in this relationship?
12. Is this a positive or negative depiction of relationships and sexuality?